Professional dog trainer working with a Belgian Malinois, representing hands-on dog training experience at Automation Dogs.

We’re Still in the Dog Training Game | Automation Dogsg Post

September 14, 2026•3 min read

We’re Still in the Dog Training Game

At Automation Dogs, we’ve always believed that the best business advice comes from actually doing the work.

That’s one of the reasons we continue to actively train dogs and operate a dog training business ourselves.

Today, in addition to Automation Dogs, we own and operate Zero To Sit Dog Training, serving dog owners throughout Northeast Florida.

For us, staying active in dog training isn’t about going back to our roots. We never left them.

We Know the Reality of Running a Dog Training Business

Between the two of us, we have decades of experience training dogs, competing in dog sports, working with dog owners, and building dog training businesses.

Long before Automation Dogs existed, we experienced the same challenges many professional dog trainers face today.

The phone rings while you're working a dog.

A new lead comes in while you're driving to a lesson.

Someone fills out a form and expects a response immediately.

A prospect says they need to think about it.

A client reschedules.

Marketing changes.

Lead costs change.

And somehow, while all of that is happening, you're supposed to train dogs, take care of clients, sell programs, follow up with prospects, manage your schedule, collect payments, and grow a business.

That reality is exactly why Automation Dogs exists.

Zero To Sit Keeps Us in the Game

Operating Zero To Sit Dog Training keeps us connected to what it means to run a dog training company today.

We aren't looking at the industry from the outside.

We're generating leads. We're talking to prospects. We're conducting consultations. We're working with clients. We're managing schedules. We're marketing locally. We're building relationships in our community. And yes, we're still training dogs.

That matters.

The dog training industry continues to change. How people search for trainers changes. How quickly prospects expect a response changes. Marketing platforms change. Technology changes. AI is changing how businesses communicate with potential clients.

You can't fully understand those changes by watching from the sidelines.

You have to experience them.

Staying Connected Makes Automation Dogs Stronger

Continuing to operate a dog training company keeps us closely connected to the challenges, opportunities, and changes professional dog trainers experience every day.

At Automation Dogs, our philosophy has always centered around three things:

Capture. Nurture. Close.

Capture the lead when someone reaches out.

Nurture that prospect through consistent communication and follow-up.

Close the right prospects into paying clients.

It sounds simple, but these three areas are where an enormous amount of revenue can be lost in a dog training business.

A great trainer can still struggle financially if leads aren't answered quickly, follow-up is inconsistent, consultations aren't handled properly, or the entire sales process depends on the owner remembering what needs to happen next.

Systems solve those problems.

These are principles we've developed through decades of experience building, operating, and helping grow dog training businesses. Staying active in the industry through Zero To Sit keeps us connected to today's dog owners, today's marketplace, and the realities our Automation Dogs clients face.

We’re Building Businesses, Not Just Training Dogs

Being a great dog trainer and building a great dog training business are two different skill sets.

You need both.

Dog training is the service you provide. The business is the vehicle that allows you to provide that service consistently, profitably, and without your entire life revolving around it.

That's the lesson we've learned over decades in this industry, and it's still the foundation of what we believe today.

Our involvement with Zero To Sit Dog Training keeps us close to the dog owners, prospects, challenges, and opportunities that professional trainers encounter every day.

Automation Dogs isn't built on theories about how a dog training business should operate.

It's built by dog trainers who are still doing it.

Built By Dog Trainers, For Dog Trainers.

Lianne Shinton

Lianne Shinton

Meet Lianne Shinton, Co-founder of Pet Biz Experts, on a mission to empower entrepreneurs in the pet industry. With over 31 years of experience, I've worn various hats – from Certified Dog Trainer to successfully expanding a business into grooming, retail, boarding, and franchising. My passion extends to competing in dog sports, earning multiple World and National Championships and representing the US Team internationally in countries like Russia and Poland. Today, at Pet Biz Experts, I bring this wealth of experience to support pet-related businesses, offering expertise in software solutions. Partnered with Bret, our love for travel and dog sports enriches our industry connections. I am committed to helping pet professionals like you achieve remarkable growth and lasting success. Let's empower your journey and make a meaningful impact on your path to greatness.

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